For acunic by Getzner, I conceived and executed the complete new visual identity as lead and CGI supervisor — clips and stills for sound-absorbing acoustic panels, curtains, and room dividers.
From the first briefing, the goal was clear: the acoustic quality of the products had to be felt in both sound and image. Fabric that falls softly. Surfaces you want to touch. That tactility is achieved through high-end scans of real materials — every fiber structure, every texture taken directly from the original. The simulation of the fabric — how it falls, sways, and responds to movement — was essential to achieving the desired look.
Deliverables & Highlights
• Lead CGI & Concept: full responsibility for look, visual world, and delivery
• Materiality: high-end scans of real fabrics as the basis for all shaders
• Cloth simulation: drape behavior, movement, interaction with space
• Acoustics as a total concept: visual and auditory — sound as an equal component
• Execution: motion clips + stills
• Collaboration: Zeughaus Design (concept), Human Robot Soul (sound)
• Lead CGI & Concept: full responsibility for look, visual world, and delivery
• Materiality: high-end scans of real fabrics as the basis for all shaders
• Cloth simulation: drape behavior, movement, interaction with space
• Acoustics as a total concept: visual and auditory — sound as an equal component
• Execution: motion clips + stills
• Collaboration: Zeughaus Design (concept), Human Robot Soul (sound)
Making off
