For Jumbo's special sale week, I created these full CGI visuals — rough, tactile, deliberately handmade in feel. Sandro Diener photographed the wood textures at high resolution; I extracted PBR textures from those shots and built the shader from the real material.
The visuals run across the entire store environment: ceiling hangers, POS displays, and facade posters.
Deliverables & Highlights
• Full CGI visuals for retail campaign
• PBR shader built from high-res wood texture photography (Sandro Diener)
• Usage: POS ceiling hangers, in-store displays, facade posters
• Agency: Alpha 245
• Full CGI visuals for retail campaign
• PBR shader built from high-res wood texture photography (Sandro Diener)
• Usage: POS ceiling hangers, in-store displays, facade posters
• Agency: Alpha 245
