As project lead, I coordinated production and was responsible for lighting, shading, and individual animation shots. In the film, hundreds of ALPLA containers, canisters, and closure systems assemble into free-form shapes — including a cow and an excavator — communicating product range and industrial expertise in a single image.
The ALPLA key visual comes together in a choreography of containers.
Deliverables & Highlights
• Project lead: production and coordination within the PULK team
• Light & shading: full visual language and material development
• Animation of individual shots
• Roman Kälin: procedural setup (containers → free-form shapes)
• Thomas Stocker: lead animation | Patrick Graf: storyboard
Deliverables & Highlights
• Project lead: production and coordination within the PULK team
• Light & shading: full visual language and material development
• Animation of individual shots
• Roman Kälin: procedural setup (containers → free-form shapes)
• Thomas Stocker: lead animation | Patrick Graf: storyboard
