For the fourth generation of Swissqprint flatbed printers, I conceived and art directed the key visuals. The powder explosions and color effects were built as simulations by Roman Kälin — I composited and finished the final images in Photoshop.
The visuals communicate print quality and color intensity, and are used as print originals, product imagery, at trade shows, and in Swissqprint showrooms.
Deliverables & Highlights
• Lead & art direction: concept, visual language, full responsibility
• Final image production in Photoshop
• Powder explosion & effects simulation: Roman Kälin
• Usage: print originals, product imagery, trade shows, showroom
• Lead & art direction: concept, visual language, full responsibility
• Final image production in Photoshop
• Powder explosion & effects simulation: Roman Kälin
• Usage: print originals, product imagery, trade shows, showroom
