For the Kudu product line — high-end flatbed inkjet printers — I develop an individual CGI key visual for each device. The machines look very similar; the key visuals make them instantly distinguishable in brochures, on the website, and at trade shows.
Images are created at a minimum resolution of 10,000 pixels — large enough for print output up to 3.5 meters wide. Each key visual is printed directly onto the device itself and simultaneously serves as a print quality proof.
Deliverables & Highlights
• Art direction & CGI: concept and execution per device
• Product differentiation through individual visual worlds — despite similar hardware
• Resolution: min. 10,000 px — print output up to 3.5 m wide
• Usage: product printing, brochure, website, trade shows, showroom
• Ongoing collaboration with Swissqprint
• Art direction & CGI: concept and execution per device
• Product differentiation through individual visual worlds — despite similar hardware
• Resolution: min. 10,000 px — print output up to 3.5 m wide
• Usage: product printing, brochure, website, trade shows, showroom
• Ongoing collaboration with Swissqprint