For Swissqprint, I developed and executed the image concept. The idea: each scene shows a product that can be printed on Swissqprint machines — billboard, backlight, wallpaper. The printed medium breaks out of the monochrome scene and bleeds into the white text area. This highlights the product without putting the printer itself in the picture.
Monochrome color worlds (CMYK) set the scenes in context. The challenge: keeping enough detail within the strong stylization to make the scenes feel alive.
Deliverables & Highlights
• Image concept: printed medium breaks out of monochrome scene into text area
• Full CGI — one scene per print medium (billboard, backlight, wallpaper)
• CMYK color worlds as contextual framework
• Detail work: keeping scenes visually dense despite strong stylization
• Self-produced
• Image concept: printed medium breaks out of monochrome scene into text area
• Full CGI — one scene per print medium (billboard, backlight, wallpaper)
• CMYK color worlds as contextual framework
• Detail work: keeping scenes visually dense despite strong stylization
• Self-produced
